Achieving an Increase in User Sign-Ups from 10% to 30% by Leveraging Comprehensive User Research for Advanced Landing Page Optimization
Achieving an Increase in User Sign-Ups from 10% to 30% by Leveraging Comprehensive User Research for Advanced Landing Page Optimization
2x Increase in Users Signup
End-to-End User Research
2x Increase in Users Signup
End-to-End User Research
Project at a glance
Project at a glance
My Role
User research, UI flows, Prototyping
User research, UI flows, Prototyping
Duration
2 Weeks
2 Weeks
Result
Increased page visit to signup from 10% to 25%
Increased page visit to signup from 10% to 25%
About the project
About the project
Problem Statement
Problem Statement
LIY landing page is totally is product driven product with no sales involvement, and we were having 10% Signup rate with high CAC we wanted to improve our signup rate
LIY landing page is totally is product driven product with no sales involvement, and we were having 10% Signup rate with high CAC we wanted to improve our signup rate
Process
Process
We started with analysing the user behaviour on the landing page with the help of tool like Microsoft clarity, we identified the user scroll behaviour and drop off, then we did a lot of user interviews to identify what value proposition is working with the users
We started with analysing the user behaviour on the landing page with the help of tool like Microsoft clarity, we identified the user scroll behaviour and drop off, then we did a lot of user interviews to identify what value proposition is working with the users
Solutioning
Solutioning
Used all that insight to write better landing page copy that resonates with user also we experimented a lot with information positioning to do a better story telling
Used all that insight to write better landing page copy that resonates with user also we experimented a lot with information positioning to do a better story telling
Result
Result
Increased page visit to signup from 10% to 25%
Increased page visit to signup from 10% to 25%
10% to 25%
10% to 25%
Increased page visit to signup
Increased page visit to signup
NDA notice: This project are subject to an NDA but feel free to connect for a demo!
Let’s Connect
NDA notice: This project are subject to an NDA but feel free to connect for a demo!
Let’s Connect