Achieving a 40% Increase in Conversion CTR Through In-Depth Research and Strategic Design
Achieving a 40% Increase in Conversion CTR Through In-Depth Research and Strategic Design
40% Increase in Payments
40% Increase in Payments
Project at a glance
My Role
UX research & UI flows
UX research & UI flows
Duration
5 Days
5 Days
Result
Signup to Payment went up by 40%
Signup to Payment went up by 40%
About the project
About the project
Problem Statement
Problem Statement
All my previous efforts at Leap focused on improving the 'signup to payment' process primarily through sales intervention. However, in 'Learn it Yourself,' I had to change my approach entirely keeping in mind that this is a product-led journey.
All my previous efforts at Leap focused on improving the 'signup to payment' process primarily through sales intervention. However, in 'Learn it Yourself,' I had to change my approach entirely keeping in mind that this is a product-led journey.
Process
Process
I conducted extensive user research, which involved interviews with users to identify gaps. Through this process, I discovered that users align well with our product offerings. However, by the time they reach the payment screen, they lose the context of what is being offered.
I conducted extensive user research, which involved interviews with users to identify gaps. Through this process, I discovered that users align well with our product offerings. However, by the time they reach the payment screen, they lose the context of what is being offered.
Solutioning
Solutioning
The final approach we took was to build more trust with user and convey the proper value proposed throughout their journey.
The final approach we took was to build more trust with user and convey the proper value proposed throughout their journey.
Result
Result
40%
40%
Cart to Payment went up by
Cart to Payment went up by
This project are subject to an NDA but feel free to connect for a demo!
Let’s Connect
Let’s Connect
NDA notice: This project are subject to an NDA but feel free to connect for a demo!
Let’s Connect
NDA notice: This project are subject to an NDA but feel free to connect for a demo!
Let’s Connect